“Economic Freedom” new regulation in Brazil
Crescendo founder & Ceo, Fred Donier, was interviewed, in may 2019, about the new Economic Freedom Provisional Measure (MP) determined ...
08 May, 2019No comment
"People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for , trust.” Howard Schultz, Founder Starbucks

“Nothing gets lost, nothing gets created, everything gets transformed” Antoine de Lavoisier – French chemist, philosopher and economist, father of modern chemistry

"Vision Without Execution Is Just Hallucination” - Thomas Edison - serial inventor and entrepreneur
But it is not yet clear for you how to do it.
but needs help to reimagine a vision and a roadmap shared by its employees and ecosystem stakeholders, to realign its leadership team or to foresee its future operating model
But the ‘call for change’ has not yet been catalyzed and aligned to move forward… and some level of resistance may have started to appear.
Nevertheless strategic alignment does not propagate easily throughout the organisation and it is getting hard to transform strategy into action.
But you do not have right now a structured process to address the challenge of digital transformation.

You want to reinforce the “Latinity” or “Brasility” of your organization culture and to embark all your team in a mobilizing journey.
Crescendo is a top management consultancy born in Brazil in 1999 with a relevant international experience in more than 16 countries (Latin America, Europe, USA, Fast growth countries).
We are dedicated to highly customized collaborations with our clients in the fields of strategy and transformation management.
We offer to our clients a unique positioning in Transformation Consulting, focusing on the effective achievement of strategic intentions as well as the integration from beginning of the hard and soft skills dimensions, leading to outstanding and, above all, sustainable results.
We work seamlessly in the online and/or offline environments and have fully adapted our methodologies and operating modes and trained our team to work and deliver efficiently during and after the Covid-19 pandemic period
Beyond being consultants in strategy and organisation we are co-architects and agents of your company specific transformation.
We have built a comprehensive overall framework, that we call Transformation 3.0, to address the 2025 transformation vision which emerges from our clients’ needs and expectations:
T 3.0 is an integrated and augmented transformation process, powered by ‘phygital’ (physical + digital), co-built with our clients, cross value chain and implemented at an agile startups speed either online or offline.
We support you by providing oustanding ‘food for thought’, challenging blind spots, organizing the strategy formulation process through state of the art innovating methodologies and facilitating dynamically and empathically the co-construction experience.
We perform the external neutral listening process that assures a comprehensive and systemic diagnosis on the organization, share design and governance best practives, co-design the new organization including its hard and soft components and finally support and follow-up the organizational transformation plan.
Corporate culture has become more and more our client´s ultimate competititive advantage. We diagnose and measure your existing corporate culture through innovating tools, capture and formulate the expected culture and values, then we co-design your winning cultural change strategy; finally we follow-up and coach the continous improvement process.
We assess and benchmark the ‘as is’ business processes performance, co-design ‘to be’ processes with your teams, and build the transition plans by process to assure a new level of performance monitored by SMART KPIs.
The tech disruption of the global economy compels companies to position digital at the center of their strategy. We support and facilitate your corporate planning process in order to take advantage of the opportunities provided by new business models, tech tools, UX process, and startups methods in order to improve agility, effectiveness and responsiveness to the Market.
Crescendo team is a very senior team that gathers 4 singular characteristics:
With strong multi-disciplinarity, proven multicultural skills, diverse education backgrounds (engineering, administration, social sciences, design, ...), our consultants generally have a triple experience as corporate executives, entrepreneurs and consultants.
Ability to deal in the morning with the C Suite Executives and in the afternoon with the blue collars/field staff collaborators of our clients, proven adaptability to diverse industriy sectors and international mobility.
Transformation management expertise, empathy, strong experience in facilitating workshops / training sessions / meetings, mastery of coaching tools.
Our consultants are committed to bring added value at each step of the assignments. Several members of the team acts as visiting professors in prestigious universities in Brazil and abroad.
We have been extraordinarily successful in building long lasting relationships with large corporations and medium sized groups. Since 2012 we are engaged in contributing to the most dynamic startups ecosystems, especially with scale-ups and funded startups.
Our recent track record covers the following industries: retail & omni commerce, healthcare, food & agriculture, digital economy & startups, B2B services, infrastructure, water, aerospace/defense, mine & metals, oil & gas, energy, automotive & mobility, continuous process industries, finance & fintechs, education and nonprofit organizations.
Due to the non-disclosure agreements, we keep confidential the identity of our clients. We provide references to new prospects upon request, conditioned to disclosure agreement with our clients .
At these critical moments of Covid-19, we rely on Crescendo excellent professionals. Thanks for the innovation, insights, and continued support for our company´s high performance team online program. Now we are reinventing ourselves and we are sure that this new way of working is also effective! Congratulations on this work
HR Director Brazil, international pharma company (2020)
The differential of Crescendo is its capacity to understand and translate client needs into practical projects with the adequate depth. The partnership developed between our retail bank and Crescendo in the field of market intelligence management, allowed us to create a dynamic and assertive market analysis environment, supportive to important decisions.
Strategy and Organization Executive Manager of a leading Brazilian financial conglomerate (2012)
In the past two years we have asked Crescendo to help in two critical moments of our organization and twice your contribution has been extremely substantial and has positively served the evolution of our company.
Interim CEO of an auto parts manufacturer (2010)
Crescendo was a key element in the design of our Transformation program: you helped us take a helicopter view on the status of the organization and thus define a clear roadmap for the journey ahead. The neutral outside view and coaching proved vital for the kick-start of the effort.
Chief Transformation Officer Brazil of major oil & gas EPC player (2016)
I thank Crescendo for its contributions that allowed us to progress during these last two years, individually (myself the first) and collectively.
CEO Brazil of a global leading steel industry (2008)
Crescendo founder & Ceo, Fred Donier, was interviewed, in may 2019, about the new Economic Freedom Provisional Measure (MP) determined ...
08 May, 2019No commentBased on his expérience acquired through some 20 consulting assignments in the energy sector in Brazil since 2003, Fred Donier, Crescendo C...
07 November, 2018No commentHappy new year! Nous vous souhaitons une excellente année 2017! Desejamos a todos um feliz...
04 January, 2017No commentIf you have any specific issue or suggestion you would like to share with us feel free to contact us by sending us a message. We will be happy to respond to you shortly.