France x Brazil : business dynamics continue

France x Brazil : business dynamics continue

Crescendo Managing Partner, Fred Donier, was recently interviewed by Paris based international trade magazine Le Moci on the business relationship between Brazil and France.

The political differences between Brazil and France should not mask the dynamism of economic and trade relations despite the health and economic crisis facing the country. “Brazil remains a strategic issue for French companies, particularly for large groups and many mid-sized companies,” explains Frédéric Donier, president of Crescendo, a business consulting firm based in São Paulo. French companies have invested more than 37 billion dollars in this country and employ more than 500,000 Brazilian workers.

Key topics covered by the article:

  • Brazilian economy less affected than other emerging countries in 2020, particularly in Latin America thanks specially to the distribution of monthly vouchers to the most vulnerable people during 9 months
  • Agriculture, the real engine of the Brazilian economy, is benefiting from Asian demand, high world prices and the devaluation of the real.
  • Brazil has adopted a data protection law, which is largely inspired by the European GDPR.
  • A new legal framework in water and sanitation voted in june 2020, is pushing up private investments in this long stagnating sector
  • Next wave in infrastructure concessions: a set of 22 airports, including those of Manaus, Goiânia and Curitiba, should be concessioned in 2021. In 2022, it will be the turn of 17 other airports, including Santos Dumont (Rio de Janeiro) and Congonhas (São Paulo) the two jewels of the crown
  • Interesting new developments in the natural gas sector could be experienced as soon as the new legal framework for the sector, currently under discussion in Parliament, is approved. In 2019, Engie, which is Brazil’s largest private energy producer, acquired TAG, which controls the country’s largest natural gas transmission network.
  • Brazil has chosen to relaunch nuclear energy. EDF is in the running for the resumption of construction of the Angra III nuclear power plant, whose construction has been at a standstill since 2015.
  • Tech sector and startups are going through a booming moment. According to Frédéric Donier, Brazil has 15 unicorns and is already a benchmark player in fintech, logistics, real estate (proptech), platforms, transport and e-commerce. The crisis should give new impetus to the startups of HealthTech (telemedicine) and EdTech


Link to the original article published in French and written by Daniel Solano

France _ Brésil – la dynamique des affaires continue – Le Moci-5 novembre 2019

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