Press

Crescendo Managing Partner, Fred Donier, was recently interviewed by Paris based international trade magazine Le Moci on the business relationship between Brazil and France. The political differences between Brazil and France should not mask the dynamism of economic and trade relations despite the health and economic crisis facing the country. “Brazil remains a strategic issue for French companies, particularly for large...

Impact of Covid-19 on the Brazilian Automotive Industry: between a step backwards and the acceleration of existing trends by Fred Donier and Jean-Philippe Thery   In 2012, Brazil was the fourth largest new car market in the world, slightly above 3.6 million units, and forecasters at that time were trying to find out when it would reach 5 million units mark. But Instead,...

Crescendo founder & Ceo, Fred Donier, was interviewed, in may 2019, about the new Economic Freedom Provisional Measure (MP) determined by Brazil federal government. The article was published in Les Echos, the leading french econonomic newspaper on May 7th, 2019 written by Thierry Ogier. We understand that there is here a vast and bold opportunity that can be captured through the announced...

IN THE USER´S PLACE (NO LUGAR DO USUÁRIO) is the title of the article published by Revista França-Brasil, special edition #2 , 2o18 about UX/UI best practices In this interview by Clarisse Sousa, Fred Donier, Ceo & Founder of Crescendo provides definitions, examples both from the off-line and on-line worlds,  and the basic work out process, of User eXperience (UX) and...

Crescendo founder & Ceo, Fred Donier, was interviewed on two occasions, in december 2016, regarding the Brazil strategic & economic reforms agenda. They were published in Les Echos, the leading french econonomic newspaper. After a year of extreme political volatility and tension, including massive street demonstrations, Dilma Rousseff´s impeachment process, and the emprisonment of key political leaders (Eduardo Cunha ex president of...